Until - Privacy Policy

Effective Date: October 23, 2025

This Privacy Policy explains how Until.us ("we," "us," or "our") collects, uses, discloses, and protects information when you visit our website. We are committed to protecting your privacy and being transparent about our data practices.

1. Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity:

• Device Information: Browser type, operating system, device type, screen resolution
• Usage Data: Pages visited, time spent on pages, referring website, date and time of visit
• IP Address: Your Internet Protocol address (anonymized where possible)
• Location Data: General geographic location based on IP address (city/state level, not precise location)

Cookies and Similar Technologies

We use cookies (small text files stored on your device) and similar tracking technologies to enhance your experience and collect information. See the "Cookies" section below for details.

Information You Provide

We do not require account registration. Any information you voluntarily provide (such as through contact forms or feedback) is handled in accordance with this policy.

2. How We Use Your Information

We use collected information for the following purposes:

• Website Operation: To provide, maintain, and improve our countdown timers and content
• Analytics: To understand how visitors use our site and identify areas for improvement
• Advertising: To display relevant advertisements through Google AdSense
• Security: To detect, prevent, and address technical issues or fraudulent activity
• Compliance: To comply with legal obligations and enforce our Terms of Service

3. Google AdSense and Advertising

How Google AdSense Works

• Personalized Advertising: Google may use cookies to display ads based on your interests and browsing history across websites
• Ad Partners: Google works with third-party advertising companies who may also set cookies on your device
• Data Collection: These cookies collect information about your browsing activity to show relevant ads but do NOT collect personal information like your name, email, or address
• Remarketing: Ads may follow you across websites based on your previous visits

Your Advertising Choices

You have control over personalized advertising:

• Google Ad Settings: Manage personalized ads at www.google.com/settings/ads
• Opt-Out Options: Visit optout.aboutads.info or www.youronlinechoices.com (for EU users)
• Google Privacy Policy: Learn more at policies.google.com/privacy
• Network Advertising Initiative: Opt out at optout.networkadvertising.org

Note: Opting out of personalized ads doesn't mean you'll see fewer ads - you'll still see the same number of advertisements, but they may be less relevant to your interests.

4. Cookies Policy

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit.

Types of Cookies We Use

Essential Cookies (Required)

• Purpose: Enable basic website functionality
• Duration: Session-based (deleted when you close your browser)
• Cannot be disabled without affecting site functionality

Analytics Cookies (Google Analytics)

• Purpose: Help us understand how visitors use our site
• Information collected: Pages visited, time on site, referring sources
• Duration: Up to 2 years
• Provider: Google Analytics
• Opt-out: Google Analytics Opt-out Browser Add-on

Advertising Cookies (Google AdSense)

• Purpose: Display personalized advertisements
• Information collected: Browsing history, interests, demographics
• Duration: Up to 2 years
• Provider: Google and advertising partners
• Opt-out: See "Your Advertising Choices" section above

Managing Cookies

You can control cookies through your browser settings:

• Chrome: Settings → Privacy and Security → Cookies
• Firefox: Options → Privacy & Security → Cookies
• Safari: Preferences → Privacy → Cookies
• Edge: Settings → Cookies and site permissions

Warning: Blocking all cookies may prevent some website features from working properly.

5. Third-Party Services

We use the following third-party services that may collect information:

Google Analytics

We use Google Analytics to analyze website traffic and improve user experience. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

• Privacy Policy: policies.google.com/privacy
• How Google uses data: policies.google.com/technologies/partner-sites

Google AdSense

Displays advertisements on our website. See the "Google AdSense and Advertising" section above for complete details.

6. Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share information in the following circumstances:

• Service Providers: With Google (Analytics, AdSense) to provide website services
• Legal Requirements: When required by law, court order, or government authority
• Protection of Rights: To protect our rights, property, or safety, or that of our users
• Business Transfers: In connection with a merger, acquisition, or sale of assets

7. International Data Transfers

Our website is operated from the United States. If you access our site from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

These countries may have different data protection laws than your country. By using our website, you consent to the transfer of your information to the United States and other countries.

8. Data Retention

We retain information for the following periods:

• Analytics Data: Up to 26 months (Google Analytics default)
• Cookie Data: See cookie-specific durations in Section 4
• Server Logs: Up to 30 days for security purposes

9. Your Privacy Rights

All Users

• Access: Request information about data we've collected about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information (subject to legal obligations)
• Opt-Out: Opt out of personalized advertising (see Section 3)

California Residents (CCPA)

Under the California Consumer Privacy Act, you have additional rights:

• Know what personal information is collected, used, shared, or sold
• Delete personal information held by us
• Opt-out of the sale of personal information (we don't sell data)
• Non-discrimination for exercising CCPA rights

European Union Residents (GDPR)

Under the General Data Protection Regulation, you have additional rights:

• Data Portability: Receive your data in a portable format
• Restriction: Restrict processing of your data
• Objection: Object to processing of your data
• Withdraw Consent: Withdraw consent for data processing
• Lodge Complaint: File a complaint with your data protection authority

10. Children's Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

11. Security

We implement reasonable security measures to protect your information:

• HTTPS encryption for data transmission
• Secure hosting infrastructure
• Regular security monitoring
• Limited access to personal information

However, no internet transmission is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

12. Do Not Track Signals

Some browsers offer "Do Not Track" (DNT) signals. Currently, there is no industry standard for responding to DNT signals. We do not currently respond to DNT browser signals, but you can still control cookies and advertising preferences through the methods described in this policy.

13. External Links

Our website may contain links to external websites not operated by us. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any information.

14. Affiliate Disclosure

This website may contain affiliate links. When you click on these links and make a purchase, we may receive a commission at no additional cost to you. We only recommend products or services we believe will add value to our readers.

This disclosure is made in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

• We will update the "Effective Date" at the top of this policy
• Significant changes will be prominently posted on our website
• Your continued use of our website after changes constitutes acceptance

We encourage you to review this Privacy Policy periodically.